Rolex is known as a well-known brand of watch that shows time accurately. They are sturdy, robust, and reliable. The company is known to maintain high quality consistently and has an annual production number of three-quarters of a million pieces. Speaking about the brand, here are a few things that one must know to consider the brand as a premium one.
You may get two kinds of customer groups when it comes to Rolex. One would be the individual who knows all about the brand. And the other is the one who knows very little. For such individuals, the primary motivator for buying the watch is fame. For the manufacturer, it is a big motivation and complement. Even a person who does not know anything about the brand knows one thing the brand is the number one brand.
· Product Quality
The success of the watch depends upon the quality of the product. The minute repeaters and the tourbillons are the unique selling points of the watch. The company is known to improve and upgrade the system to stay ahead of the competition.
· The Presence Of Everything
The significance of the fame of the watch links to its innovative features. You can wear it as your everyday watch, or you can even adorn it on special occasions. The water-resistant formula and the automatic winding mechanism ensure that the watch is the best of all.
· Design And Recognition
The everyday wearability of the watch lies in its design. The round shape contributes to water resistance and superior eligibility. The alterations are also gradual.
· Stability Of Its Value
When you buy a car, its value will drop immediately. But in the case of Rolex, it is exactly the opposite. After a few years, if you want to sell the watch you may get a price higher than its original price. In the case of other premium watches, it is similar to the car. But the brand Rolex being one of the premia and ultimate brands increases its value in the coming years.
Apart from all these features, the artificial shortage of the watch makes it jump to the pinnacle of desirability. The watch brings only an amount of models into the store with an expectation to sell all its products. The prestigious presence of the brand makes it one of the premium brands to wear. Almost all celebrities sport Rolex once in their lifetime.